Repair is a radical act
Today I want to talk about: Product quality and maintenance and how Patagonia does it. It sounds cliché and unoriginal to say that Patagonia does things very well. But it is unfair on the other hand not to say. The technical and comfort clothing company has been developing under certain values that have made it a benchmark brand in its market, as well as a reference in the environment of sustainability and care for the environment. Patagonia has integrated into its after-sales device: a garment repair service. There are many companies that justify that due to logistics problems this work is impossible but when responsibility and brand values go ahead of problems, solutions are found. The importance of the subject is that the sale is not the end of the road. Rather, the durability of the product must be ensured and its subsequent integration into the environment once it has to be discarded. The keys from my humble point of view to make this a reality: higher product quality, an...