Findustry boy

Hello! After the bridge on October 12, the Café Leather brand launched a new way of acquiring its products and cutting investment in stocks. All of this was presented as a collaborative Crowdfunding project: Café_Lab. The project consists of involving the client in the production process. In short, what they do is decorate the increasingly popular pre-order concept. On the project website you can find the products, they are renewed every four weeks. Each product has two prices: 1. Price with 20% for "buying" in pre-order. 2. Full price once the product enters the collection. In parts, I indicate buy, with quotes, because the client may invest in this product but if more people do not, in theory, this product will not succeed. The company indicates that if the production does not go out, the money will be returned. In the event that it comes out, you will have saved 20% but you will have waited a month. At this point I was curious about the extent to which each client particip...

About 10 days ago the popular spanish sneaker brand Pompeii launched its new apparel collection. It is special, that it is the brand's clothing collection with the highest number of references and the most relevant to date. I am writing this brief reflection because I have been monitoring the actions of the Madrid brand that achieved a boom with its shoes. First of all, to highlight how interesting it is to see how the brand works to carry out an expansion while maintaining constant growth, under the pressure of having to meet the expectations of the third parties who saw them succeed. Added to this is a new pressure: having to do things differently. Pompeii has to work from the perspective of youth and entrepreneurship. For all these reasons, I would like to take a brief tour of the brand in terms of its different clothing launches and those threats that have ended up forming a solid collection. In 2017 the first media pointed to the launch of the brand's first clothing line. ...