The path to a real collection - Pompeii Brand

About 10 days ago the popular spanish sneaker brand Pompeii launched its new apparel collection. It is special, that it is the brand's clothing collection with the highest number of references and the most relevant to date.

I am writing this brief reflection because I have been monitoring the actions of the Madrid brand that achieved a boom with its shoes.

First of all, to highlight how interesting it is to see how the brand works to carry out an expansion while maintaining constant growth, under the pressure of having to meet the expectations of the third parties who saw them succeed.

Added to this is a new pressure: having to do things differently. Pompeii has to work from the perspective of youth and entrepreneurship.

For all these reasons, I would like to take a brief tour of the brand in terms of its different clothing launches and those threats that have ended up forming a solid collection.

In 2017 the first media pointed to the launch of the brand's first clothing line. This first phase goes somewhat unnoticed, and it is not until the spring / summer season of 2019 that the brand makes a bigger bet and launches two "micro-collections" with other brands. 

Let's move on to the examples:

In a first example we have a first collaboration with the Portuguese swimwear brand DCK Boardshorts. In this case, it should be noted that a certain daring is lacking, since if, on the one hand, the brand makes an attempt to open up to other products, it does so in a somewhat timid way, in the form of collaboration and by launching sneakers.

      Pompeii x DCK

Note that I do not criticize this action, indeed, it seems to me certainly attractive and successful. But it is far from what a collection implies.

Second, and before moving on to the new collection, finish exemplifying this trajectory up to the present. This time it is already a collaboration of greater depth with the Sevillian brand Scalpers. On this occasion the brands do collaborate and present their products combining tasks.

 Scalpers Pompeii

Finally, we enter today and the culmination of a clear intention: to diversify products and carry out a collection. The Hygge collection.

From the brand they describe it as:

"From Copenhagen with love, comes our best clothing collection yet inspired by Hygge, a Danish way of life that we have developed through the lens of Worldology." 

And when asked why is this a different collection, the answer is: because there is history.

In the Hygge collection, there is study, history, an identity and a style. The Pompeii style.

Beyond the success or failure of the collection, one can only admire the persistence and the ability to make their way by the young people who one day founded a sneaker brand.