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Yes, ugly things exist

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NOTES ON "Get handsome, dress ugly" by Regina Navarro Yes there are ugly things Reflecting on beauty and ugliness, we normally shield ourselves in the idea that there are no ugly things with the easy to remember phrase: "For tastes, colors." Well, in fashion, if there is objective ugliness, it is about seeking to be ugly in order to be attractive. Fashion is ugly and not subjectively but objectively. This is so when we find proposals in which we observe that:      Things that don't go together easily. Colors are mixed that attract too much attention. The author of the article links this trend with the current need to be visible, to be transgressive, forcing fashion and highlighting the image. This causes things to lose value and the current trivialization of fashion ends up harming it. Fashion was born to represent what you want to be and what you want. Consumerism and continuous impacts on social networks lead to consuming "ugly" alternative...

Repair is a radical act

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Today I want to talk about: Product quality and maintenance and how Patagonia does it. It sounds cliché and unoriginal to say that Patagonia does things very well. But it is unfair on the other hand not to say. The technical and comfort clothing company has been developing under certain values ​​that have made it a benchmark brand in its market, as well as a reference in the environment of sustainability and care for the environment. Patagonia has integrated into its after-sales device: a garment repair service. There are many companies that justify that due to logistics problems this work is impossible but when responsibility and brand values ​​go ahead of problems, solutions are found. The importance of the subject is that the sale is not the end of the road. Rather, the durability of the product must be ensured and its subsequent integration into the environment once it has to be discarded. The keys from my humble point of view to make this a reality: higher product quality, an...

The change. Either it starts with the people or it better not start

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The other day I was walking through the department "El Corte inglés" (Madrid) and I realized a manifest fact, but from the grace it made me, I decided to use my companion as a model. Here is the photo. Let's see if before reading you are able to find what was so funny to me. With this photo I tried to stage the disappointment that fashion is currently experiencing in terms of sustainability. In my point of view, many companies have gotten up to the ecological issue to increase the units per ticket. I say this because in the photo the "full" bags that appear bear the label of having been made with organic and recycled products. This is already a setback in itself, since sustainable development involves learning to buy less and better. And you will think, what does that pure polyester coat have to do with the one I dress my companion with. That is the second contradiction, by which I state that things cannot pass the filter of companies looking at th...

What do people consume? A reflexion between the style and the mass of Fashion.

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Today, we are all deeply influenced by the large number of media that make influences of all styles reach us. Basing my explanation on the field of fashion, it is seen how the great celebrities, designers and magazine editors impose their style on the rest of society. So as soon as I start, it seems that I have found the solution to the answer raised in the title. People consume the style of others, which because of the large number of styles has become a great mass. Society faces the great problem of having to have judgment. Not long ago I listened to a wise man who said that we had to know how to be judgmental because otherwise we would end up being influenced by anyone. Developing this criterion to create style in the face of the lurking mass is the main challenge we face in this regard. According to my most sincere point of view, the style is people, but not all people, far from it! The style is the brave who dare to innovate, to create, in short to go without fear and be who they ...