Findustry boy

Last week I read an article by Iria Pérez Gestal in Modaes that talked about Patagonia and its pioneering attitude towards sustainability. Patagonia has had a sustainability director since 1992, they use fabrics derived from recycled plastics since 1993 and since 1996 all the cotton used is organic. Patagonia knew how to see the blue ocean of sustainability before anyone else and has managed to make this message its flag. There are many companies that make a decision to direct their activity towards a supposed sustainability, but from my point of view the problem is at the origin of the model. The sustainability of companies over time passes by knowing how to reinvent themselves and in some cases cause 180º changes in their strategy. Marc Buckley, whom I had the pleasure of meeting at the last COP25 held in Madrid, made a note that I found to be very descriptive about the sustainable “mini actions” developed by some brands, it said something like: If you get in the car to go t...

A week ago I read Carlton Reid's article for Forbes magazine. The initiative explained caught my attention and I have been doing research on the subject. It is the initiative of the “gadisina” mayor Anne Hidalgo, with which she intends to make Paris a city where you can find everything you need within a 15-minute walk from where you are. The initiative consists of promoting local commerce, enabling new green areas in the city and achieving a better consumer connection with the local merchant.  It seems to me that, ultimately, the evolution of cities and the economy has to tend towards these scenarios with a double positive impact: More sustainable city models over time. Unconditional support for local businesses. Also here ( link ) the article by Carlton Reid to access more information on the subject. Paris en commun Paris en commun Paris en commun

This Christmas, take the opportunity to read the book: Balenciaga, my boss. The author Mariu Emilas narrates in the first person the experiences lived with the teacher throughout his life, using as a thread the work of her father and grandfather in the house of the one in Guetaria. I draw many conclusions, anecdotes and learnings from this reading. The two most notable for me are: The first, the amazement at the perfection pursued by Cristóbal Balenciaga along with a very admirable self-demand. The second, the commitment of the entire human team that made it possible for the legend of the teacher to be forged, they accompanied him wherever he went and guarded his house, his project even in times of war. Finally, I must emphasize the idea that we must be the flag and promoters of the legacy of Cristóbal Balenciaga, as well as learn that the human factor is the most important to achieve that "perfection" that many seek. Thank Mariu Emilas for her incredible work and highly reco...

In this 2020 I intend to continue in the same line as last year, working to incorporate responsible and sustainable consumption habits over time. It is essential that we become aware of the impact that each of us has on the environment in which we live and the power we have as consumers. In 2019 there was a lot of talk about sustainability in fashion and the need for change to occur. Well, from my point of view, the change has to be REAL. Last week I found this article for VOGUE Spain by Marina Valera in which she developed "10 fashion purposes to buy less and dress better in 2020" This is undoubtedly the key: Let's consume better! Here are the ideas that I got from Marina's very useful decalogue: Optimization of our wardrobe, being consistent with our style when dressing and with life. Wearing garments more regularly taking care of our impact on use. Analysis of real needs. Planning what to buy and where to do it. Be critical and demanding with the product. Quality, ...

On Sunday, planning the activities for the week, I stopped to read the summary of the "essential for next week" from Modaes.es I read the following headline: China ended its national holiday and industrial activity returned to textile factories. After reading this, my indifference to this fact was the same, until I read the following: "The next weekend days will be working to make up for the holidays" The Chinese made up for national holidays by working on weekends. This seemed brutal to me and I extrapolated it to the western situation: "Who follows her gets her" And this is so because: whoever dedicates the most effort, who works the most hours and who invests the most in their objectives, reaps its fruits. The Chinese are not a great world power because they are many, but because they work hard. With this I do not want to value an attitude of work for work but a motivating attitude in which we value that those who have the most and ...

NOTES ON "Get handsome, dress ugly" by Regina Navarro Yes there are ugly things Reflecting on beauty and ugliness, we normally shield ourselves in the idea that there are no ugly things with the easy to remember phrase: "For tastes, colors." Well, in fashion, if there is objective ugliness, it is about seeking to be ugly in order to be attractive. Fashion is ugly and not subjectively but objectively. This is so when we find proposals in which we observe that:      Things that don't go together easily. Colors are mixed that attract too much attention. The author of the article links this trend with the current need to be visible, to be transgressive, forcing fashion and highlighting the image. This causes things to lose value and the current trivialization of fashion ends up harming it. Fashion was born to represent what you want to be and what you want. Consumerism and continuous impacts on social networks lead to consuming "ugly" alternative...

Today I want to talk about: Product quality and maintenance and how Patagonia does it. It sounds cliché and unoriginal to say that Patagonia does things very well. But it is unfair on the other hand not to say. The technical and comfort clothing company has been developing under certain values ​​that have made it a benchmark brand in its market, as well as a reference in the environment of sustainability and care for the environment. Patagonia has integrated into its after-sales device: a garment repair service. There are many companies that justify that due to logistics problems this work is impossible but when responsibility and brand values ​​go ahead of problems, solutions are found. The importance of the subject is that the sale is not the end of the road. Rather, the durability of the product must be ensured and its subsequent integration into the environment once it has to be discarded. The keys from my humble point of view to make this a reality: higher product quality, an...