When did we screw it up?

A few days ago I read the news that the BALENGIAGA brand sold brass slippers for € 4,900.

Beyond the fact, the news made me reflect and think: When did Balenciaga go from ripping sleeves to selling brass slippers?

And I began to investigate to find those responsible and the justifications for choosing these paths.

I propose the following chronology:

1972 - 1986 - 2001 - 2012 - 2015  

In 1972 the master Cristóbal Balenciaga died, and the haute couture house was closed and announced. In 1986, the Jacques Bogart company bought the rights to the brand. At this time, Michel Goma and Josephus Thimister enter as designers.

Michel Goma


Josephus Thimister

Both designers create ready-to-wear collections. The creation of the uniforms of the French Olympic team for the Olympic games in Barcelona in 1992 stands out.

Kering buys Balenciaga and places the then not so controversial Nicolas Ghesquière at the head of the brand's creative direction. The "successes" begin for the relaunch of the brand, gaining a lot of visibility, Kering things I suppose.

Finally, in 2012, after the departure of Nicolas Ghesquière to the competition, Alexander Wang entered as creative designer, who will lead the brand until 2015.

Alexander Wang 

Nicolas Ghesquière


Finally, in 2015 Demna Gvasalia takes over from Wang and becomes the creative director of the brand.

Demna Gvasalia is responsible for the BALENCIAGA that we live in today, but I find that the general Balenciaga project has its foundations rooted in Nicolas Ghesquière.

I don't know if the roadmap has changed since the departure of the French designer. I regret that if this is the case, the origin will be distorted and the legacy of the master and only Cristóbal Balenciaga is not respected.

Demna Gvaslia is perhaps: too much.









 

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