Recycling Black Friday

Last week in general and on Friday in particular, the massive shopping and consumption event happened:

BLACK FRIDAY 

For a long time, I have been denouncing this date since consumption for consumption's sake seems nonsense to me, it seems to me that it does not benefit anyone. The impact of Black Friday in the long term is criminal, it reviles the product and the brand.

A brand already known around here is Ecoalf, a Spanish brand that is dedicated to the textile production of recycled materials.

The brand denounces Black Friday and they always organize a certain awareness campaign on this date, portraying the consequences of exorbitant consumption.

This year seems remarkable to me, since I notice a certain evolution towards a "pretty" or aesthetically beautiful marketing.

The 2019 and 2020 campaigns are practically the same, but it is true that this year the way to capture it, I do not know if the change in color or the format has made the transmitted image more positive.

The 2019 campaign looked like this:

And the 2020 campaign has been like this:

The truth is that the difference is minimal and the photos are also "recycled", but the way of transmitting is different and the way used this year is more aesthetic for me.

As the culmination of the campaign, they developed two actions: 

1. A very good video, from Toomfoolery poet and filmmaker

2. Webinar: "Voices united for a planet beyond next season"

Ingenious and effective marketing. Well played.