Stone Island

-

The Italian brand Stone Island has always aroused a certain sympathy in me.

I have remembered it since this week we heard the news that Moncler has bought the brand.

Stone Island has always awakened in me that aspirational luxury, is Stone Island luxury? 

I really do not know. What I do know is that the first time I thought about the brand, it was it was a luxury for my pocket.

Stone Island has managed to manage from my point of view that dichotomy between image and brand.

I leave you this clip that I think is more than good, great.


Comments

Post a Comment

Popular posts from this blog

We are not aware at all

-
Image
The Abercrombie & Fitch group has announced that it will close its flagship in Madrid at the end of the rental contract. The company at the end of 2020 will have 7 flagships worldwide. However, it is going to open a new space in BCN of 7,000m ^ 2, a pass. If someone tells me about Abercrombie I think it is out of date and that it talks about a dead and dismembered brand, nothing is further from the truth. In the photo, an image of the already sentenced flagship of Madrid. Although these are not its best results, taking as a reference the data from the Commercial Registry of 2018, the Abercrombie division in Spain closed with a turnover of 42.5 million euros. Abercrombie in Spain for its part employs 1,453 people and this is undoubtedly something very remarkable. That is why I insist, appearances are deceiving and no one is dead until they stop breathing.
Read more

Xeou! Helados de verdad

-
Image
Hace una semana estuve con unos amigos en el Camino de Santiago e instauramos una rutina para amenizar las tardes después de cada etapa.  Esta costumbre era tomar un helado y el sitio elegido en tres de los pueblos en los que acabamos la etapa fue "Xeou!" una heladería familiar moderna que se define como:  ¡Somos los primeros helados de Ribeira Sacra! Somos naturales, estamos elaborados con nuestra propia leche y otros ingredientes de calidad y proximidad. También nos gusta viajar y llegamos a muchos paladares a través del Camino de Santiago. Los helados estaban muy ricos y los disfrutamos a lo grande cada tarde pero por lo que escribo fue por un comentario que escuche en la heladería hablando con la dueña de la misma:  La propietaria me explicaba con orgullo que la leche utilizada era de sus propias vacas y que ellos se encargaban del 100% de la elaboración de los helados. Ante esta explicación yo le dije que eran un gran ejemplo de sostenibilidad a lo que se me respondi...
Read more

Zara rocket science

-
Image
Years ago, in 2017, I visited INDITEX HQ in Arteixo a small village located in the north of Spain (A Coruña, Galicia). It’s by far the best office I’ve ever visited and I’m telling this in terms of effectiveness, productivity and operations. Everything was there for a reason and functionality was a must in everything that was going around. There was an area with store prototypes and flagship simulations, at the time it felt like science fiction. But Inditex did his job and years after that science fiction movie is a full reality. Proof of everything I’m talking about is the fact that last time I visited Zara, lots of things that felt unreachable were now real. Here are some pictures and videos from my recent experience: Congrats Inditex, you did your homework.
Read more