Findustry boy

 This week I have not had so much time and I want to prepare a good post about the work that JW Anderson is developing at Loewe, I am a confessed fan of the work that the brand is carrying out. I think it is being highly positioned and there is no doubt that the input factor of the young designer gave a 180 degree turn to the concept achieving a spectacular result today. I still remember when no one understood why flowers appeared in Loewe stores. In any case, today's post I want a verse about the mysticism that is enveloping Dior in their latest Haute couture versions, the person responsible for this is Maria Grazia Chiuri and the result is spectacular. I think fashion is really breaking those artistic barriers by offering incredible value to the consumer, which requires a lot more history. I also think that this is directly caused by the rise of fast fashion that has put aside the old concept of useful clothing. But returning to the subject, just a day ago, Dior presented its spr...

Last week I read an article in which you discussed the possible IPO of the Dr. Martens brand. I love Dr. Martens, in terms of the mix of style and recent history, you can see the evolution without having to retract hundreds of years back. In the next video you can see an example of what I mean.  Going back, the article was about the possible exit to the market of the company controlled by the investment fund Permira. To finish off the importance of this operation, it had been assigned to Morgan Stanley and Goldman Sachs. The main doubt that hovered around this operation was the value of the brand, and that is that, after all, there are a lot of methods and ratios to calculate how much a company is worth and how much they can be placed in its shares. But being a cyclical product and speaking of such a company that sells such a specific product as Dr. Martens is, the question arose for me as well. In the same week that I read the article, I went to a Zara women's store and found tha...

 It is not the first time that I talk about Patagonia on this blog, nor do I think it is the last. I am a fan of the brand, it seems to me that both its campaigns, its products, and its general way of doing things, always maintain an extraordinary quality. It is also true that the approach to technical clothing taken to a casual environment has its limitations, being clothing that is not very adaptable in the day-to-day life of a normal person with an office job. The reason I am writing this post is because of their last campaign in which they released a statement that I truly agree with. The question to sustain fashion is not to sentence it to death, but to create a sustainable process over time. I sincerely believe that we are getting closer to it, but I also believe that we must be aware of what we are still far away from. The income statement drives fashion and the customer who wants to buy cheap and dress well is the boss. Patagonia's campaign has as its main slogan the messag...

In 2020 many people have died, it has been an unfortunate year and in which, without a doubt, it was necessary to give thanks for everything being to maintain at least "the same" as before. One of the last celebrities to die in 2020 was Pierre Cardin, I knew of Pierre's existence, but it was thanks to the obituaries that I managed to understand the dimension of the Italian personal work. There have been many articles talking about the death of the genius and some of them have been of the highest quality. In this post I would like to highlight the most striking thing for me, and personally what has caught my attention the most: "His real future aesthetics". I explain myself. I have always heard that many artists were very futuristic and that they lived ahead of their time, but it was difficult for me to really see that statement. Being ahead of one's time is something completely extraordinary and on many occasions something that is taken for granted when refe...