Dr.Martens cash out

Last week I read an article in which you discussed the possible IPO of the Dr. Martens brand.

I love Dr. Martens, in terms of the mix of style and recent history, you can see the evolution without having to retract hundreds of years back.

In the next video you can see an example of what I mean. 

Going back, the article was about the possible exit to the market of the company controlled by the investment fund Permira. To finish off the importance of this operation, it had been assigned to Morgan Stanley and Goldman Sachs.

The main doubt that hovered around this operation was the value of the brand, and that is that, after all, there are a lot of methods and ratios to calculate how much a company is worth and how much they can be placed in its shares. But being a cyclical product and speaking of such a company that sells such a specific product as Dr. Martens is, the question arose for me as well.

In the same week that I read the article, I went to a Zara women's store and found that all the outstanding shoes of the season had an aesthetic very very similar to that of the iconic Dr. Martens.

I think that if any Goldman or Morgan analyst has doubts about the viability of the operation, he only has to step on the street and enter the stores of the large retailers.

In the short term, the operation can become a success and, what's more, perhaps we could be talking about the fact that the shoes could become the new speculation product, in the very "supreme" style.

To finish off this week's post, just add that during the visit to Zara I also saw a new style of The Hoff Brand sneaker that caught my attention.

Zara

The Hoff Brand