Findustry boy

A few days ago I read the news that the BALENGIAGA brand sold brass slippers for € 4,900. Beyond the fact, the news made me reflect and think: When did Balenciaga go from ripping sleeves to selling brass slippers? And I began to investigate to find those responsible and the justifications for choosing these paths. I propose the following chronology: 1972 - 1986 - 2001 - 2012 - 2015   In 1972 the master Cristóbal Balenciaga died, and the haute couture house was closed and announced. In 1986 , the Jacques Bogart company bought the rights to the brand. At this time, Michel Goma and Josephus Thimister enter as designers. Michel Goma Josephus Thimister Both designers create ready-to-wear collections. The creation of the uniforms of the French Olympic team for the Olympic games in Barcelona in 1992 stands out. Kering buys Balenciaga and places the then not so controversial Nicolas Ghesquière at the head of the brand's creative direction. The "successes" begin for the relaunch...

The Abercrombie & Fitch group has announced that it will close its flagship in Madrid at the end of the rental contract. The company at the end of 2020 will have 7 flagships worldwide. However, it is going to open a new space in BCN of 7,000m ^ 2, a pass. If someone tells me about Abercrombie I think it is out of date and that it talks about a dead and dismembered brand, nothing is further from the truth. In the photo, an image of the already sentenced flagship of Madrid. Although these are not its best results, taking as a reference the data from the Commercial Registry of 2018, the Abercrombie division in Spain closed with a turnover of 42.5 million euros. Abercrombie in Spain for its part employs 1,453 people and this is undoubtedly something very remarkable. That is why I insist, appearances are deceiving and no one is dead until they stop breathing.

Last week I received the following email from the Pompeii brand.  * The letter is written in Spanish. The email reads that the brand is unhappy because after the launch of its new "Barnaby" sneaker, they had received comments about a possible plagiarism of Saucony shoes. Then I began to investigate and find the similarities and the truth is that the shoes are very, very similar. I expose them below: These are the Saucony. These are the Pompeii Barnaby I do not believe that there is bad faith, but rather, an inappropriate taking of references. The truth is that innovation in sneakers is somewhat complicated, not for this reason copying is legal but I will not be the one to judge. I was especially amused to receive an email that says: - Sauconygate Ingenious to say the least.

Prince Charles serves as a patron in a collection that has it all: 1. Crafts. 2. British tradition. 3. Sustainability. 4. Luxury. The collection is also sold on Yoox Net-a-porter platforms and that is a fact that makes it clear that nothing in this collection is the result of chance. The garments are designed by Italians but produced by English. The fabrics are Scottish and Italian. And also the portals where these collections are sold have English tradition and Italian tradition. Italy and the United Kingdom, two powers that reflect what it is to do things well in fashion, another day I will write about the "Center for sustainable fashion" of UAL in London, how well the English do these things, a great cultural advance or another path different from Spanish. I have read the news in the magazine for royal affairs www.revistavanityfair.es the link to the news: here A great guy. 

From home I have attended the "Fashion Film academy" conference in its third edition. During the day there have been great moments and I would like to highlight a few. I do it in order following the program. 1. Conversation with Pablo Maestres, Fashion Films director. "Inspiration and construction of the story in Fashion Films" From this conversation, I am left without a doubt with Pablo's union of fashion with music. Then I add "Winter Eclipse" directed by Pablo Maestres for DELPOZO. - Winter Eclipse.  The viewing of the DELPOZO ss16 fashion film is also mandatory. Inspiration from the movie "Labyrinth". The scenography in: "La Muralla roja" Calpe, is extraordinary. 2. Round table "Fashion Film at the service of brand strategy". It is impossible for me to stay with only one point to highlight since the participants in the conversation, by themselves, already give a lot of value in each intervention. The best of the round ...

Lyst is a company that does many things. The area that I like the most is the one in charge of preparing reports on brands, products and trends in fashion. Their most famous "reports" are the Lyst index in which they analyze trends and brand values by quarter. This seems super complicated and super successful, in the end you are giving values to "intangibles". They have made a small summary of 2020 and I find it especially interesting to observe how we have behaved both brands and consumers. Here is a summary video: Link:  https://www.lyst.com/year-in-fashion-2020/#intro

Yesterday, on the occasion of the American elections, Vanity Fair magazine reviewed the meetings of the kings of Spain with different presidents of the United States. Rather than reading the article, I just looked at the photos. Wonderful, nostalgic and classy. In the article there are 9 photos, 7 are from the reign of Juan Carlos I and Queen Sofía and 2 are of the current King Felipe VI and Queen Letizia. I am surprised by the marked styles of both queens, on the one hand, Sofía with dresses and long skirts, on the other hand, Letizia with a straight quasi-cube skirt. I leave the photos below to be able to take a look at them from time to time. Queen Sofía , transmits lightness to me, knowing how to be and playing with comfort and elegance. Letizia, transmits me less naturalness but an elegance of a book. All straight, impeccable.