Findustry boy

Last week, Balenciaga, presented its collection through a video game. The news had been around for a while now and the intrigue grew as the days progressed. On D-day, I accessed the page in question and these expectations were not met. I recorded my experience which I uploaded to YouTube. From my point of view, the "video game" is not a game but more a virtual visit, there is no interaction. What I see is cost savings and a catalog that I am not overly convinced by. The style, I prefer not to enter to assess, if it were not called Balenciaga, perhaps I would like something more.  But to this day I cannot read the brand's roadmap and it is difficult for me to understand most of the movements.

The Italian brand Stone Island has always aroused a certain sympathy in me. I have remembered it since this week we heard the news that Moncler has bought the brand. Stone Island has always awakened in me that aspirational luxury, is Stone Island luxury?  I really do not know. What I do know is that the first time I thought about the brand, it was it was a luxury for my pocket. Stone Island has managed to manage from my point of view that dichotomy between image and brand. I leave you this clip that I think is more than good, great.

I still remember the wonderful Jenny Walton attending the pantone color of the year 2020 presentation event, on that occasion the chosen one was "Classic Blue" Isn't Jenny wonderful to you? Pantone brings color to 2021, without a doubt a difficult decision to make, as well as a fun decision. This year the decision has not been without controversy since the chosen color: "Ultimate gray + illuminating" does not end up convincing everyone. Here you have the Pantone presentation video. After all, everything is color.

H&M has presented a new collection of sustainable clothing. And this time it has done in the collaboration of the activist Zinnia Kumar. More than the collection, I really like the video you found in which they explain the entire creative process, the values ​​and the emphasis that has been placed on materials. Fast fashion will survive if we manage to make it circular and sustainable over time. H&M and sustainability have always gone hand in hand, sometimes in love and other times in handcuffs. When business and image are mixed, it is more difficult to be consistent with what is said.  In any case, every step forward is a victory.   

Last week in general and on Friday in particular, the massive shopping and consumption event happened: BLACK FRIDAY  For a long time, I have been denouncing this date since consumption for consumption's sake seems nonsense to me, it seems to me that it does not benefit anyone. The impact of Black Friday in the long term is criminal, it reviles the product and the brand. A brand already known around here is Ecoalf, a Spanish brand that is dedicated to the textile production of recycled materials. The brand denounces Black Friday and they always organize a certain awareness campaign on this date, portraying the consequences of exorbitant consumption. This year seems remarkable to me, since I notice a certain evolution towards a "pretty" or aesthetically beautiful marketing. The 2019 and 2020 campaigns are practically the same, but it is true that this year the way to capture it, I do not know if the change in color or the format has made the transmitted image more positive....

A few days ago I read the news that the BALENGIAGA brand sold brass slippers for € 4,900. Beyond the fact, the news made me reflect and think: When did Balenciaga go from ripping sleeves to selling brass slippers? And I began to investigate to find those responsible and the justifications for choosing these paths. I propose the following chronology: 1972 - 1986 - 2001 - 2012 - 2015   In 1972 the master Cristóbal Balenciaga died, and the haute couture house was closed and announced. In 1986 , the Jacques Bogart company bought the rights to the brand. At this time, Michel Goma and Josephus Thimister enter as designers. Michel Goma Josephus Thimister Both designers create ready-to-wear collections. The creation of the uniforms of the French Olympic team for the Olympic games in Barcelona in 1992 stands out. Kering buys Balenciaga and places the then not so controversial Nicolas Ghesquière at the head of the brand's creative direction. The "successes" begin for the relaunch...

The Abercrombie & Fitch group has announced that it will close its flagship in Madrid at the end of the rental contract. The company at the end of 2020 will have 7 flagships worldwide. However, it is going to open a new space in BCN of 7,000m ^ 2, a pass. If someone tells me about Abercrombie I think it is out of date and that it talks about a dead and dismembered brand, nothing is further from the truth. In the photo, an image of the already sentenced flagship of Madrid. Although these are not its best results, taking as a reference the data from the Commercial Registry of 2018, the Abercrombie division in Spain closed with a turnover of 42.5 million euros. Abercrombie in Spain for its part employs 1,453 people and this is undoubtedly something very remarkable. That is why I insist, appearances are deceiving and no one is dead until they stop breathing.