Findustry boy

                         La semana pasada se anunció ya el inminente re-lanzamiento de “Hoss Intropia” después de la adquisición de esta por parte del grupo Tendam.  Las primeras noticias me pusieron en alerta al pensar que había un cierto riesgo para que el relanzamiento fuese la tumba definitiva de la marca.  Hoss Intropia estará predestinada a triunfar o no, pero considero que lo que hay detrás de Hoss es una idea bonita.  El concepto de Hoss es diferente y fue rompedor en su inicio, vistiendo a una mujer distinta con un estilo y una imagen muy bien cuidada. Lo alarmante fue que las primeras noticias de este relanzamiento hablaban sobre todo de un abaratamiento de los costes en la producción, un menor precio y una red de distribución física basada en la apertura de corners dentro de las tiendas Cortefiel. Mis presagios y mis primeros augurios fueron que estaban llevando a la marca directa a la guillotina....

Last week, in the last post, I spoke about the responsibility of fashion players when considering their suppliers. All this came because producing in proximity seems to be the new trend in the sector. I asked myself the question of what was happening with current suppliers in these “sustainability” models based on proximity production. One of the answers that I got to my questions after consulting various sources, was for these countries to return to their production cycles prior to this great wave of consumption. The truth is that I had always thought that this could be a great answer, but analyzing the population data of those countries. From the appearance of the fast fashion model around 1980 to the present day I had to thought my approaches. The image is overwhelming and it is confirmed in my opinion that the solution to stop producing remotely is the development of the economies of these countries themselves. Ultimately, I do not think it is a good solution to return to the rice ...

This afternoon I virtually attended a very interesting awards ceremony. The format was a competitive format, in which different StartUps made an elevator pitch explaining their history and growth prospects. The winning company has been Sepiia, deserved and without a doubt a company that has chosen a real niche to cover a need for the customer of the future. I would call it something like: "technical clothing, for day to day." But the best of the conferences has been a question that Ignacio Sierra (Corporate General Manager at TENDAM Global Fashion Retail) has launched. The question referred to the production in proximity and if this production could become harmful in social terms. And I think it is an incredible point to bring this issue to the fore: many times we insist that proximity is the best, but what about those countries that we abandon? Where do our suppliers fit in our sustainability policies? This question has generated a real stir for me and I will certainly be di...

On Friday in class, we talked about the impact of the Covid-19 crisis and the already installed economic recession. It is curious to see what the fashion map is in Spain, my country of birth and in which I currently live. And after seeing the map, I had more questions than conclusions and these are the ones that I want to share from here. Cool picture first:  And then, on to the topic:   & PYMES In Spain he has always been proud of two things within the fashion sector: From our SMEs (small and medium-sized companies). From INDITEX (main fashion distribution group and owner of Zara). And if it is very true that we must be proud of these two facts, but I am also somewhat skeptical of the overwhelming positivity with which our mouths often fill up when talking about them. The fact that the Spanish business fabric is mainly made up of SMEs poses a certain threat for the simple reason that these types of companies mostly lack financial muscle, which is very limiting in times of...

 This week I have not had so much time and I want to prepare a good post about the work that JW Anderson is developing at Loewe, I am a confessed fan of the work that the brand is carrying out. I think it is being highly positioned and there is no doubt that the input factor of the young designer gave a 180 degree turn to the concept achieving a spectacular result today. I still remember when no one understood why flowers appeared in Loewe stores. In any case, today's post I want a verse about the mysticism that is enveloping Dior in their latest Haute couture versions, the person responsible for this is Maria Grazia Chiuri and the result is spectacular. I think fashion is really breaking those artistic barriers by offering incredible value to the consumer, which requires a lot more history. I also think that this is directly caused by the rise of fast fashion that has put aside the old concept of useful clothing. But returning to the subject, just a day ago, Dior presented its spr...

Last week I read an article in which you discussed the possible IPO of the Dr. Martens brand. I love Dr. Martens, in terms of the mix of style and recent history, you can see the evolution without having to retract hundreds of years back. In the next video you can see an example of what I mean.  Going back, the article was about the possible exit to the market of the company controlled by the investment fund Permira. To finish off the importance of this operation, it had been assigned to Morgan Stanley and Goldman Sachs. The main doubt that hovered around this operation was the value of the brand, and that is that, after all, there are a lot of methods and ratios to calculate how much a company is worth and how much they can be placed in its shares. But being a cyclical product and speaking of such a company that sells such a specific product as Dr. Martens is, the question arose for me as well. In the same week that I read the article, I went to a Zara women's store and found tha...

 It is not the first time that I talk about Patagonia on this blog, nor do I think it is the last. I am a fan of the brand, it seems to me that both its campaigns, its products, and its general way of doing things, always maintain an extraordinary quality. It is also true that the approach to technical clothing taken to a casual environment has its limitations, being clothing that is not very adaptable in the day-to-day life of a normal person with an office job. The reason I am writing this post is because of their last campaign in which they released a statement that I truly agree with. The question to sustain fashion is not to sentence it to death, but to create a sustainable process over time. I sincerely believe that we are getting closer to it, but I also believe that we must be aware of what we are still far away from. The income statement drives fashion and the customer who wants to buy cheap and dress well is the boss. Patagonia's campaign has as its main slogan the messag...